The “Moscato-ization” of Black America

*SIGH*

I’m all about my people doing/trying/experiencing new things, but can we please not take shortcuts to “class”.  I won’t bore you with a concise history of wine or the finer points of wine etiquette.  Nope.  That’s not what I’m here for today, I’m here to point out a larger trend in the community so that maybe…just maybe our actions can match our intentions.

Here’s what I’m tombout.  I’ll be using the massive consumption and flagrant misappropriation Moscato wine, it has become one of the Ghettoest Things In America (if you missed my previous blog) to point out the trend.  We’ll identify the key players in the fuckery and how they operate.

How did we get this far?  No, seriously.  How did we get THIS far?  How did we manage to make the consumption of dessert wine hood?  Here’s why we should rethink our whole approach to wine.

1- Consider the Source.  Rappers.  Yes, rappers.  Don’t lie.  And not just any rapper…Drake!  Dude is a dope MC, but you taking wine advice from him too??  Keep in mind, this is the same cat that asked “who the fuck are ya’ll” after a year…when really, we didn’t know who the fuck he was a year ago.  So, more to my point, is *Drake voice* “who the fuck are yoooou?”, and why/how are you qualified to offer me wine advice?  I get it though.  Drake didn’t necessarily intend to start a ground-swell of Moscato consumption…but somewhere between being the best you ever had and being more than just an option…it “just happened”.  I see, kinda like your first and second children…they “just happened”.  No they didn’t! Quit listening to these damn rappers.

2- Hood Niggas. It’s common in American society that people are constantly attempting to advance in class, better themselves, and become more well-rounded.  That being said, hood niggas do the least amount of research in their assent to the top.  Part of growth, in anything, is change.  Naaaaaw, but not to the hood niggas (and by hood niggas, I mean females primarily in the case of Moscato wine) they attempt to be grown in taste/class yet maintain the same form/habits as before you tried it.  Quit being so damned impressionable, or at least, if you’re gonna try something, Google that shit first.  If I see one mo nigga drinking Moscato out of a kool-aid glass, with some Harold’s Chicken, or worse yet…directly out the bottle (yes, I have seen that)…I’mma scream. And please note, being in the club (especially) with liquid leggings on, booty shorts, extra short/tight skirts, titties hanging allllll the way out, tats on your neck/feet/lower back, piercings on your face, 27 piece weaves, and/or lacefronts DOES NOT…I repeat DOES NOT get “forgiven” because you have a damn glass of Moscato in yo hand.  Nope.  You just effectively made the Moscato yet another hood accessory.  NuVo anyone?

3- Smarty Art Niggas. I KNOW you niggas weren’t sitting here snickering at this blog and thinking YOU were gonna get a pass??  Nah son.  Your good grammar and button-up won’t get you outta this one.  See, you niggas know better.  First of all, you was hip on Drake before the hood…admit it (strike one).  Second, you niggas AT LEAST know the Basics of Wine …and you let yo cousins and nem get sent all the way off getting tipsy off that bulllshyt; or worse yet…you get invited over to they crib and only bring Moscato because you figure “that’s all them niggas gonna drank anyway” (strike two).  You ain’t shit.  Be a beacon of light my nigga…didn’t they teach you that in college? Lastly, the “educated black man”.  *sigh* We all know that there is a large portion of educated brothas that like hood chicks…admit it.  *author raises hand*  There’s nothing wrong with this, but again, try to be a beacon of light my nigga.  ALL women love a man that can show them new things…be that dude.  But nope, she done found a sitter and has decided to cook for you…ta hell with an appropriate wine paring with the dish, you bring Moscato.  SMH

But wait….Moscato wine isn’t the first  thing to be “Moscato-ized” in the hood.  Oh no.  And ironically, it’s the same key perpetrators (rappers/entertainers, hood niggas, smarty art niggas) who make it happen.  Here are some of your previously “Moscato-ized” favorites.

  • Expensive Liquor: Nah, I’m not tombout Hennessey Privilege either.  I’m talking about expensive champagnes like Moet and Cristal; expensive cognacs like Louis XIV (you got every drug dealer in America taking money away from their precious rims and overpriced chains to drink this shit).
  • Facebook: You used to need a verifiable university email account to establish a Facebook account…ohhhh how the mighty have fallen.  Now it’s just babydaddy diss tracks, lewd pictures, and bible verses (only on Sunday of course)
  • Social Commentary: This one’s a little bit tricky, because there have always been outlets for social commentary; namely art, music/poetry and literature.  But the internet has opened the flood-gates for any damn body to vent.  The most popular trend is the spreading of the “Conspiracy Theory“.  I mean, if I hear one mo nigga is illuminati…imma, nevermind…they probably watching.  [Note: I know you're probably thinking, "well El Jugo is a part of this whole social commentary Moscato-ization"?  Yep.  But I never said I wasn't ghetto.  *shrug*]
  • High Fashion:  Now you niggas know you’re wrong for the flagrant abuse of Gucci, Louis Vuitton, and Burberry, etc.  Not only do I blame rappers for dangling these fruits in front of your faces, thus enticing you to want to do it.  I also blame the traditional “high fashion” hoods of : New York, Detroit, and Atlanta for being trendsetters in the bastardizing of designer clothes.  SMH
  • All White Parties: Maaaaaaaan, damn.  All White Parties started out as elegant fundraising events for the social elite.  They were held at posh locations in The Hamptons, South Beach Miami, The Playboy Mansion, etc, and hundreds of thousands, if not millions of dollars were raised for charity…now promoters will slick try to throw a white party at Hooters to pay his car not.  GTFOH.  This is become synonymous with ghetto.

I could go on for days, but you get the point….

~El Jugo

PS: Trying new things is good, but if you’re not sure….Google that shit.

86 Responses to “The “Moscato-ization” of Black America”

  1. klkenned Says:

    Jugo, this was your dumbest flow ever. . .
    You know i love an angry rant…

  2. Ms chevy Says:

    I friggn love this!

  3. Dang! You’re gonna make me stop drinking the only type of wine I ever ikee…starting from A FEW YEARS AGO. lol

  4. mina.mina. Says:

    “directly out the bottle”

    “we didnt know who the ffck he was a year ago…”

    and

    “Just dont get caught drankin’ Moscato out of a empty jelly jar”

    ….had.me.ROLLIN!

  5. dajewel1982 Says:

    No, i don’t see your point. Maybe it is just me, but the commentary in this post seems to be just ramble.

    • Fair enough. There will be those who are blessed with social circles that don’t consist of acquaintances that order Moscato with chicken fingers at a “nice” restaurant. But for the rest of us…this is pure comedy.

  6. This was hilarious and sad, SAD because it’s so true. If I do a piece on the ghettoizing the White party do you mind if I link you?

    • Go right ahead, I like to tag people too…so I’ll follow your blog when it comes through and probably do the same (especially if you write about the ghettoizing of the White Party.)

  7. This is sooooo funny and sad, but true. It makes me miss Dave Chapelle even more. Why do we do this to ourselves???I’m working on a graduate degree and I have good sense, but I still fall into the traps hahahahahaha!!! Moet,Cristal, Moscato, White Parties….damn shame, but when you don’t come from a family of wine connoisseurs, you tend to take advice from the only black successful people(financially that is) that you know, and in most people’s cases those people will be entertainers. Still shakin my head!!!! I actually started dring Moscato because of family members, but I admit that it does taste pretty good.

  8. This post is hilarious to the max. I felt the same way when I saw that my hood nigga friends, as well as my college educated friends was twittering and raving about Moscato…I actually google’d it and inquired to my friends about it. All I know is that I heard it tastes good, I tried it and I loved it, ghetto or not, its a pretty decent drink. lol

  9. [...] PS: If you liked this blog…you’ll love this one. [...]

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  11. [...] Ponderosa, Ruby Tuesday…) some drinks at a lounge where smoking is allowed, she’ll have moscato and enjoy R&B music until you easily convince her to have a shot of Patron and starts talking [...]

  12. This is so true and I been on the same page about that Cheap Moscato Low Class Ghetto wine. And what’s funny is your wrote this on my birthday July 7th. I’m on Twitter bout to shout you out about this truth. I’m trying give them some advice on the Red wines Cabernt n Napa valley wine if they want to drink up. Drink w/ Class & style

  13. This is not a new phenomenon. Blacks (not niggas) have had the power of persuasion/influence since the beginning of time. You see it in everything and every where (melting pot effect) . Everyone whether Black, rich, poor, white, Asian or one of the many types of Hispanics, mimic black people. Its quite funny though, the group that no one wants to be – but everyone wants to be like. I would like to point out that blacks over use or I might say loosely use the word ghetto. You did however use the word nigger in the right context (ignorant person). People that do not know better. When you have the opportunity like yourself to educate someone, do it in a positive way not in a demeaning way. Would say the fact that whites (Caucasians) who have taken/identify with rap/ r&b/ reggae/ jazz and hip hop culture exc… have red necked/ whitened/ crackered or honkied those things. I think not. I understand your point but the delivery is not thoughtful.

  14. this is hilarious. i love it

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  16. I want to thank you for stating what needed to be said. The truth should be delivered brutally & bluntly. You sir are brilliant and pull no fucking punches & I salute you for it. Since I am in the Wine and Liquor business, reading this is an incredibly funny breath of fresh air! As I read It I could almost feel how great it must feel to be writing this! Thank you!

  17. …lol. Check this out for more options my friends. Feel free to call me. LMAO!

  18. [...] like water polo, skiing, horse-back riding, or trying different types of wine for example (The Moscato-ization of Black America).  It’s another thing when niggas are trying this shyt for the sole purposes of being [...]

  19. j malachi Says:

    guess i qualify as un~nigga as one can get then!…cause its the first time i heard of da shit myself…but then again i don’t listen to bootise azz wack rappers like Drake,Weezie, Lil Bootise, hell i remember when the last thing a rapper wanted to be termed as was bootsie!…its like callin a hard hood nigga gay or a bitch!…and drinkin wine? (unless it was or is sum gutter Little Richards—Wild Irish Rose) what self respecting hood nigga would eva be caught throwin back some sof azz weak wine made fo B****’s and hoes…hell give me a 40 from round da way~!!!…some real azz gangsta shit!…like some St. Ides or Old E…sumt—en put hair on a nigga chess’…i’m jus sayin sof azz niggas sound a lil gay to me!…I’m jus sayin’ doe!….Peace!—(LOL)whew talkn bout havin a nigga flash back~!!!…

    • Chuck D's Crying Says:

      OE’s most gangsta variety is only 8% alcohol (a little more than a wine cooler) compared to over 10% by virtually all wines, with many being over 20%. If you enjoy cheap alcohol, roll with it. But just know that “sof azz weak wine” has much higher alcohol content than your “real azz gangsta shit.” By the way, what flavor of St. Ides are you using to put hair on your chest? Passion or Mixed Fruit?

  20. [...] egotistical, rationalize how much we spent [time, money, conversation, food *sigh* and even Moscato] to get inside, and fell (dare I say) obligated to continue to smash.  *looks around and leans [...]

  21. This was a very funny post. I currently serve at a fine dining restaurant and I mock people for ordering Moscato on a regular basis.

  22. I am not saying that I dont agree with anything written above, but what I will say is if you ate going to write something like this then at least be smart. You have successfully “Moscato-ized” yourself. You have not failed at all to mention the “N” word as often as possible. If you are going to speak on the “cons” of the “HOOD” at least have some class. Granted, I have an issue with Shaquanetta taking her rent money to go by a 3000.00 front lace wig, and Pookie taking his mothers light money to go buy a pair of the fresh new Jordans, I do not take issue with the “hood” wanting to step on the red carpet if you can afford it. I do however take issue with the fact that something is called hood when black people do it but it’s called classy or of upper society when white people do it. Slow down and think about this. I believe this is our way of supporting black business because the white society has pretty much made our people crabs in a bucket. “Why you get to work in the big house wit massa and us niggas got to work the field”? When white people do it and cant afford it its called bankruptcy when black people do it and cant afford it it’s called illegal. Dont believe the hype. I am a working middle class black woman with gucci and faded glory in my closet. I do what I do because I can and yes I drink MOSCATO.

  23. Sad but so true. I remember a date brought it over for dinner and tried to impress me. He was talking up this wine that he was gonna bring to dinner, for like the whole week. Turns out, it was a fucking Moscato.

  24. You still havent answered any of my questions. Why do white people get a pass and black people get blasted for it? I just wish we would stop pointing out the negative. Its just FUCKING MOSCATO. You can get the shit for as cheap at 2.50 a bottle. It’s just that once again we have split the races. What are we “allowed” to do without it being ghetto-nized? Give me a break it’s bigger than moscato, please see beyond the broke ass dudes and beggin ass hood rats you deal with. We as a people are trying new things and not the same boring ass baggy pants and 6 inch airbrushed nails. We showed that when we got out to vote. Your statements make you seem like a puppet. The ignorant side of white society pulled the strings and you spoke. They wanted to say it but why when people like you will do it for them. I see every race for who they are, what they have contributed, where they’ve come from, and where they are going. We have come a long long way. Next time try stepping outside of the box and do something unexpected, like pointing out the positive things in my race. I WOULD HAVE STILL REPLIED WOULD MOST OF YOU HAVE? My “6th sense” says otherwise. Don’t be a stereotype you are so much better than that, I hope.

    • I would’ve written Malibu’s Most Wanted about white folks’ proclivity to been uber-hood in the hip-hop community, but someone beat me to it. *shrugs*

      • Like I said before. When it is some one black you make negative connotation. When it is something about a white person they become “white folk”. Educate the black man and woman not ridicule.

    • My thoughts exactly….we hurt ourselves so much white people don’t have to do it any more.

  25. I would’ve written Malibu’s Most Wanted about white folks’ proclivity to been uber-hood in the hip-hop community, but someone beat me to it. *shrugs*

  26. P. (please say the dot) Says:

    @ El Jujo Conclusion: She drinks Moscato

    The very fact that she thinks that Moscato is a luxury white wine lets me know that she drinks Moscato

    When ANY beverage becomes a drink special on a flyer it has been moscato’ized

    Some black folks want to ignore classism, but higher education puts u in a different class. Thats a fact. The only problem with classism is when u become abhorrent of those who dont share the same class as you.

    Last, the article was birthed out of the fact that the things that were meant for the educated (Facebook) or for the well-to-do (All white parties), are being used by folks who ain’t been to no one’s college and have no desire to further their education. If the critic of this article does not recognize this its probably because she’s a pseudo class-hopper. I won’t do the things to further my education or career, I’ll just mimic the ish ppl with money do or anything my favorite rapper suggest.

  27. I will say that this was a thread worth reading even if I didnt agree with it. I guess the point is to get people to reply and that you have done.

  28. [...] basic bish hangs out with chicks that are only slightly older than her oldest son.  She drinks Moscato (heavily), quotes the newest rap lyrics, and yells “heeeeey” when her song comes on [...]

  29. Liquor Store Clerk Says:

    As you can tell by my posted name… I do work in a liquor store. In my first few weeks I noticed how we sold out of moscato, often to 20′s black patrons every week. My manager and I both noticed the same phenomenon and it was his observation that the influence to purchase did arrive from pop culture/music.
    El Jugo,
    Your article was great and I believe you nailed the beginnings of moscato-ization and the typical perpetrators. I’ve seen them all in person.
    Drinkers,
    Glad you enjoy it… i do to. keep drinking it, it lines my pockets with cash. Two suggestions though: 1) “quit being some damn impressionable” to quote Jugo. It’s become a joke to a lot of us that you’re buying one type of wine (that’s really been around longer than Drake’s been alive) soley based on the fact it’s in music. You make yourself seem like puppets, incappable of forming your own personality. 2) If your drinking wine (rather than Nikoli or Wild I, b/c you want to class-up) google a little about wine for 5 mins and let a clerk steer you in the right direction. You’ll try some you won’t like but will eventually find something you love. If you like to impress people (you do, I do, we all do) find something good that other people don’t know about and turn them on to it. Then you’re ‘Drake.’
    This isn’t hate.. it’s honest to God advice

  30. Note that the songs are talking about Moscato d’Asti, not regular Moscato. Kanye drinks Saracco Moscato d’Asti which is much better than almost all the $6, flat, stoopid sweet other Moscato. A little bit more gets a lot more (class, etc). Try Batasiolo Moscato d’Asti as another good one.

  31. Thank you so much! You said all I was thinking and more. We have to do better! I love vodka and know how many times my vodka is distilled and what type of grain was used. I challange people to stop wasting their money on fads and educate themselves on what they are spending their money on.

  32. Super She-Ro! Says:

    Finally! I work in Hollywood. I can always tell when some ninja has heard some rapper or reality show star by how the order trends change. There was a heavy influx in ninjas askin *ahem* axin for Mimosas at a point. I’m like uhhh, this is a morning drink..I’ve never heard anyone ask for a Mimosa in a nightclub at 11pm, let alone this many people. Of course I had Real Housewives of Atlanta(mainly Sheree)to thank for this. My all time fav was the Louis XIV trend. In Hollywood there’s literally a 300% markup on bottle purchases. Id have people asking for it(a shot of it where I work is $150). Sigh. Of course I had Lil’ Wayne to thank for this. Sidenote: The only people that ever purchased or inquired about it really were majority rappers even before Lil Wayne said it. And of course now I hear Moscato requests which we do not carry. *sigh* I agree with you in that folks are asking for things and they don’t even know what they are ordering.Fine, experiment.It’s just backwardass that they ask for stuff that sounds absolutely crazy and some things like Louis that they truly can’t afford.How do I know that because when I tell them the cost of a shot, they look at me like I have 3 heads and a uni-tit. I welcome any guests asking questions before purchase when they are not familiar with alcohol. Its the jackasses that come to me like they are the man and I know they have no clue what they are ordering hence the “can I get a Hennessey straight up on the rocks” requests I get. All wrong.

  33. Super She-Ro! Says:

    Finally! I work in Hollywood. I can always tell when some ninja has heard some rapper or reality show star by how the order trends change. There was a heavy influx in ninjas askin *ahem* axin for Mimosas at a point. I’m like uhhh, this is a morning drink..I’ve never heard anyone ask for a Mimosa in a nightclub at 11pm, let alone this many people. Of course I had Sheree Whitfield RHOA episode to thank for this. My all time fav was the Louis XIV trend. In Hollywood there’s literally a 300% markup on bottle cost. Id have people asking for it(a shot of it where I work is $150). Thanks Lil’ Wayne. Experiment.Fine. Just don’t order a drink “straight up on the rocks.” Wrong! And then when I clarify u act like u know what ur talking about.

  34. Super She-Ro! Says:

    Finally! I work in Hollywood. I can always tell when some ninja has heard some rapper or reality show star by how the order trends change. There was a heavy influx in ninjas askin *ahem* axin for Mimosas at a point. I’m like uhhh, this is a morning drink..I’ve never heard anyone ask for a Mimosa in a nightclub at 11pm, let alone this many people. Of course I had Sheree Whitfield RHOA episode to thank for this. My all time fav was the Louis XIV trend. In Hollywood there’s literally a 300% markup on bottle cost. Id have people asking for it(a shot of it where I work is $150). Don’t order a drink “straight up on the rocks” & then when I clarify u act like u know what ur talking about.

  35. I happen to find this article because my husband asked what I knew about Moscato… I said I like the drink because its a low volume of alcohol and its one wine i can tolerate to drink… he then told me that drake and little wayne talks about it. I didnt know that its popularity had anything to do with rappers… LOL I would have never know since I dont listen to rap music. I suppose now I understand why its sold in my gas station…. so in saying all that… being a black women I suppose i need to find a new wine cause I for one dont want to be hood or ghetto. LOL

  36. MzMorrison Says:

    This blog is on point and funny! Now I’m just wondering how many of us have stopped eating bologna and “upgraded to Ham” HA! ; )

  37. Wow!!!! Not everyone who do the things that were mentioned are ghetto. As you stated they all started somewhere and I guess since black people do it now that makes it ghetto….Wow…this is sad. I as long as we stay in our place with our fried chicken, kool-aid, and 40 oz everyone will be happy. I will admit I used to drink Moscato because I liked the taste but I have since ventured into other wines and appreciate quite the variety. I guess if I turn on my other black friends to it and encourage bar owners to serve it in their bars it will turn into another ghetto phenomenon. Why not show our people something different and expensive doesn’t mean better. I happen to be a huge fan of Kendall-Jackson wines and their bottles range from 12-25 at best. Maybe instead of bashing our people we should find a way to uplift and encourage our people. Maybe we should talk about the black people only blog to bring down other black people….NOW THAT’S GHETTO

  38. Rusty Shackleford Says:

    I work in a state store and it’s hilarious that african americans are so trended to buying only Hennessy, Ciroc, and asking for Moschato (we dont sell wine). All of which are clearly way above any clients paygrades but are bought only by afro-americans for the sole reason as far as I can tell, that they are in rap videos……

    • Your employment tells the story of what you can afford not your clients, unless you are in a low income neighborhood where your patrons are only from the area or they are your friends. Make a valuable comment when you have African American clients froth upper, middle and lower economic statuses. Until then your self-conducted research is null and void. All of us good blacwk folk don’t watch videos any how. I guess you are one of those black folk that does watch as you do know the so called trends.

      • Rusty Shackleford Says:

        Wrong. I see all kinds. Even those that cant afford it try to get that “Henny” cuz they heard it on the radio.

  39. Omg You so dumb. Yes Mascoto is now a hood phenomenon. I must admit the first time I had the M I was introduced to it by Trader Joes wine specialist, I told him I wanted a dessert wine he gave me “The M” that was 2 yrs ago. I don’t listen to Drake the first time I heard it in a rap song was a few months ago and by then the legend of “the M” was already full blast. This is the bottom line of Mascato: black people love sweets, that is our drug of choice bottom line.
    The other thing that marvels me is how this phenomenon of ” The M” has brought women together. Here I am the incense burning, vegan, pro black ,mother earth Sista reaching for the same bottle as the “ghetto”(no diss) Sista we look at each now and smile over another similarity we have besides our gender and skin color and bond over the love of “The M” and how after a long hard day or week we just need it. I love that !! I don’t dis it. Also there is an obvious underground network that we have And it bigger than hip hop !! I may just be a universal messaging center that is created in our melanin that we send to one another. If only we could use that for more good

  40. Rusty Shackleford Says:

    Many can vibe on a simliar style of liquor, or liquor in general to relax or get crazy, but why is it that anything mentioned in a rap song is “eaten up” by the black populace? It seems obvious to me that the demand is not driven by getting loose or a good taste, but by what is mentioned in pop culture….Despite the price, which is dually affected by the very same rap songs.

  41. I was led to this site in an interesting way. A few weeks ago I was making plans with my friend to eat at a thai restaurant, and he mentioned he’d be down to get some duck and a glass of moscato. About a week later we were talking about it again and he said it again, so I had to ask him what moscato was and I kept thinking it must be some booshy thing if he was talkin it up like that.

    Then just now a different friend had a thread going on facebook about how thirsty he was, and some chick said she was chillin’ with some “mascoto”.

    So I was curious and went to google “black people moscato” and it modified my search to “Why do black people drink moscato”, and I thought, Man, I must not be the only person who wonders this.

    It’s a hilarious and informative blog. But really, all this has just made me want to go out and get some moscato.

  42. [...] References: The “Moscato-ization” of Black America [...]

  43. Mzflynflashy Says:

    Hahaha! OMG! Every wanna be “classy” b**** in LA is ranting about Moscato. Having the audacity to say “I only drink Gallo or Barefoot”. I was just talking to a friend, and was like seriously are you taking wine advice from Wacka Flocka. Lmao. I was trying to google the exact lyrics, and ran across this blog. I`m undecided if I should give them more credit since it came from Drake. Naaaaaaaaaah. Probably not! This blog is hilarious! Yet Real! I want to post it on my FB, but I know it will offend a few people at the current moment. LOL.

    • Post it. Hold a mirror up to the foolishness.

      • Hahaha I swear I was drinking Moscato while reading this blog. This is dead on & hilarious. I have no idea how I ended up here. *I must say to my defense that I am drinking it after dinner in a wine glass with a Biscotti*
        Good stuff el jugo!

  44. [...] ***If you like this blog, you’ll love:  The Moscato-ization of Black America [...]

  45. sheilamonaco Says:

    Funniest ish ever! Truest ish ever!

  46. Well, this is my first foray to your page, i was PROMPTLY called out word for word at #3, and you have a new fan! I will be reading all your posts, past and future. Good stuff!

  47. This is too damn funny. Adding your site to my blogroll ;0)

  48. pettyYETpretty Says:

    whats funny is that alot of the comments here were snappin on the fact that ppl who drink moscato were called being “ghetto” but have no idea why there were labeled as such. the fact that patron tequila was out YEARS before rappers were rapping blows me! everybody act like it was something new and dont mind paying $50 for a 5th that 10yrs ago cost $29.99. yall act like Guess jeans at a point werent sold at Kmart! took a fuckin rapper to change that! all it takes is someone making waaay more money than you to mention some shit in a song to blow it up. if i were a famous rapper ( like drake, wayne, hell, fabolous) and rapped about fruit of the loom sock everybody here would be on a fuck Hanes crusade. we as people are persuaded and pushed by lyrical content on a day to day basis. purely why white tees were banned from grade schools.. niggas hear “i bang in my white tee” and allllll of a sudden, low class children who rely on clean white tees and clean sneakers to barley fit in are now being pointed out as poor cause their black tees are faded. we do have to do better. hell, drink what you like cause you like it, but be at least educated about what it is you are consuming. bet half of you fake wine drinkers didnt even know that keeping the cork moist improves the taste of the wine. thats why they are stored on there sides.. let me rap about that..

  49. PREACH!!!! Moscoto is to 2011 what Moscotel was to 1965… I have a substantial wine collection and my girl goes out and buys moscoto….. I asked her why and she says cause everyone is talking about it…. LOL SMFH!!!

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  69. Languedoc Wine Producer Says:

    As a wine producer I would like to thank you for your timely commentary regarding what is considered the hottest varietal on the market. Although the subtleties of your dialect detract from the message, I agree with the premise that cultural sub groups tend to associate themselves with the “role models” of their particular background and that the spillover effect creates cross cultural trends. In short, we want people to drink wine and do so responsibly if at all possible. Moscato is a stepping stone for people to eventually enjoy what we as professionals think is wine. Therefore the trendy and opportunistic moscato thing may be quite good for an industry in relative depression.
    Despite the stupidity over what to serve with moscato (here I am speaking about the slightly petillant, low alcohol version originating from Piedmont called “asti”) I would suggest it goes best with hot weather and I find it particularly refreshing. You have plenty of hot weather and outside parties and goings on in America. Thus, Moscato has it’s place, although I would warn that drinking directly from the bottle may detract from the total experience. The pungent aromas of this particular varietal are so strong that even an jar previously used to hold preserved fruits (if I understand the reference correctly) may be adequate for the uninitiated and it is un-necessary to use Ridel to enjoy a glass. Perhaps this is enough and people should drink what they like. Eventually they will try new things, some as a result of local and or ethnic / cultural trends or assimilation into a society dominated by the tastes of European culture. Wine in general will benefit from being inclusive and in different ways meeting the beverage requirements of new markets across the world. –I congratulate you on your commentary and best regards from France.

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